Businesses and consumers have had no choice but to get creative and we've even seen new creativity and talent birthed from the recent pandemic. The digital world has taken a rise. It’s likely that your fashion brand and shopping experiences are primarily (or exclusively) done online. It’s even more important today that your customer service is transparent, authentic, and a key piece of your marketing strategy. But for some, it's not a marketing strategy, it comes straight from the heart with a genuine niche. Sassy Thrifters had the opportunity to catch a little time with boutique owner Tiffany Ross of The Love Life Fashion Store. Take a read....
ST: What made you decide to open a boutique?
LL: I love helping people!! LOL I really do! You would be surprised how many people work in customer service type environments but hate human interaction, kind of crazy right...LOL I have been an entrepreneur business owner for over 15 years now, not always in fashion though. I started The Love Life in 2018 but did not fully launch until the 1st of January, 2020. My full time focus was on my medical transportation company that I operated with full staff of in office employees and drivers for the past 7 years. Unfortunately, in the spring of 2019, I had to shut down due to the wretched pandemic. So being the mover and shaker that I am (laughing), I tapped into the next best thing that I loved and poured 110% into it - which is fashion. I love the constant human interaction and the satisfaction that comes from helping someone solve a problem. I don't just sell clothes, I sell confidence, helping women look and feel like a million bucks without breaking the bank. Also, I’ve always been passionate about community connecting and networking with women to build a sisterhood of women celebrating one another and building each other up instead of tearing each other down. I love to encourage, motivate, and inspire. So this is the perfect way to do just that. Shopping for me is an experience and it's all about top notch customer service. First impressions are everything. You know the song by rapper Eminem? That's my mantra when it comes to business. The hook says, "You only get one shot, do not miss your chance to blow. This opportunity comes once in a lifetime!" Yassss!! Snap! Snap! Show 'em what ya got!
ST: When did you know this is what you wanted to do?
LL: I honestly believe that I have a gift, and that is the gift of creativity. I love to create! I love anything new, exciting, and risky. I am definitely a risk taker. The reason that I can sell confidence through clothes and accessories is because I am very confident. But there was a time in my life that I wasn't so confident. I was broken. I went through a divorce that almost took me out emotionally but I learned how to tap into the love of God allowed him to heal me from the inside out. Hallelujah! More to the story but we don't have time for that (laughing). Fast forward, I came up with the name LOVE LIFE because I'm truly living "the love life". God allowed me to marry a second time and this man this time around was truly heaven sent, a gift from God. I love everything about life right now so I want to pour this love into the lives of everyone I encounter.
ST: What have been the highlights?
LL: The amazing thing about it is it could not have happened at a better time. What I thought was a setback was a setup from God. The pandemic has actually been a blessing to me. Launching THE LOVE LIFE in the middle of a pandemic pushed me into this virtual world of doing Facebook live through this hidden gem named Sassy Thrifters. That has been the highlight for me going LIVE and reaching people all over the world has truly been an adventure and life changing!
ST: What do you see as the most challenging?
LL: Honestly, I don't find things challenging anymore. I'm motivated by challenges and have the ability to effectively meet challenges. I have the flexibility and skills necessary to handle challenging aspects of the business (laughing). I work better under pressure like for real, for real.
ST: What do you enjoy the most about being a boutique owner?
LL: I may have answered that in my 1st question, I know I'm kind of longwinded. But again, just the human interaction the connections with building relationships. But also what I love most again is being creative. I love being able to search for unique items that are fun, that are going to bring life and love to the woman that's wearing the garments. Items that are going to make them feel amazing, that's going to make them feel like Cinderella, the belle of the Ball. Items that's going to make them show stopper queens that's going to just really make them stand out. I always try to motivate the ladies to be bold, to be brave, to try new things. You only get one life to LIVE!! Experience THE LOVE LIFE!!
ST: Where would you like your boutique to lead you?
LL: As a business owner and entrepreneur, I have something a little bigger in mind than just success and money. Ten years from now, the goal will still be steadily helping women to be confident in the garments we provide and building life long relationships. Money will never motivate me and will never be an issue. If I have a so called slow day, week or month, I know God will always provide and helping others has been the goal from THE START. I am not on a ego trip or think of myself more highly than I ought to be but I am confident. As mentioned before I believe that I operate from an amazing gift from God. My desire to change lives serves my clients with great value. I believe it will touch their hearts to bring about a movement in our communities and sisters will learn how to treat one another. We won't complain, compete, or compare. We will be confident in who God created us to be. We will be leaders, not followers, trailblazers and trendsetters and take the world by storm! What Beyonce say "who runs the world - GIRLS!!!"
ST: What type of items are available in your store? And are there any new items you would like to add in the future?
LL: Runway, one of a kind custom pieces such as: t-shirts, jackets, trousers (jeans, chinos, sweatpants), sweaters, signature leggings collection, accessories, shades, jewelry, shoes and more!
ST: What is one thing you think customers should know about your boutique that they may not be aware of?
LL: We offer Sezzle!! In plain English its like layaway, except you get your whole order up front! Buy now, pay later! How amazing is that! Shop 'til you drop and spread your payments over 6 weeks in 4 installments. Whoo hoo!
The Love Life Fashion Store
Fashions - www.lovelifexoxo.com