Updated: Jun 19
Businesses and consumers have had no choice but to get creative and we've even seen new creativity and talent birthed from the recent pandemic. The digital world has taken a rise. It’s likely that your fashion brand and shopping experiences are primarily (or exclusively) done online. It’s even more important today that your customer service is transparent, authentic, and a key piece of your marketing strategy. But for some, it's not a marketing strategy, it comes straight from the heart with a genuine niche. Sassy Thrifters had the opportunity to catch a little time with boutique owner Tiffany Ross of The Love Life Fashion Store. Take a read....
ST: What made you decide to open a boutique?
LL: I love helping people!! LOL I really do! You would be surprised how many people work in customer service type environments but hate human interaction, kind of crazy right...LOL I have been an entrepreneur business owner for over 15 years now, not always in fashion though. I started The Love Life in 2018 but did not fully launch until the 1st of January, 2020. My full time focus was on my medical transportation company that I operated with full staff of in office employees and drivers for the past 7 years. Unfortunately, in the spring of 2019, I had to shut down due to the wretched pandemic. So being the mover and shaker that I am (laughing), I tapped into the next best thing that I loved and poured 110% into it - which is fashion. I love the constant human interaction and the satisfaction that comes from helping someone solve a problem. I don't just sell clothes, I sell confidence, helping women look and feel like a million bucks without breaking the bank. Also, I’ve always been passionate about community connecting and networking with women to build a sisterhood of women celebrating one another and building each other up instead of tearing each other down. I love to encourage, motivate, and inspire. So this is the perfect way to do just that. Shopping for me is an experience and it's all about top notch customer service. First impressions are everything. You know the song by rapper Eminem? That's my mantra when it comes to business. The hook says, "You only get one shot, do not miss your chance to blow. This opportunity comes once in a lifetime!" Yassss!! Snap! Snap! Show 'em what ya got!
ST: When did you know this is what you wanted to do?
LL: I honestly believe that I have a gift, and that is the gift of creativity. I love to create! I love anything new, exciting, and risky. I am definitely a risk taker. The reason that I can sell confidence through clothes and accessories is because I am very confident. But there was a time in my life that I wasn't so confident. I was broken. I went through a divorce that almost took me out emotionally but I learned how to tap into the love of God allowed him to heal me from the inside out. Hallelujah! More to the story but we don't have time for that (laughing). Fast forward, I came up with the name LOVE LIFE because I'm truly living "the love life". God allowed me to marry a second time and this man this time around was truly heaven sent, a gift from God. I love everything about life right now so I want to pour this love into the lives of everyone I encounter.
ST: What have been the highlights?
LL: The amazing thing about it is it could not have happened at a better time. What I thought was a setback was a setup from God. The pandemic has actually been a blessing to me. Launching THE LOVE LIFE in the middle of a pandemic pushed me into this virtual world of doing Facebook live through this hidden gem named Sassy Thrifters. That has been the highlight for me going LIVE and reaching people all over the world has truly been an adventure and life changing!
ST: What do you see as the most challenging?
LL: Honestly, I don't find things challenging anymore. I'm motivated by challenges and have the ability to effectively meet challenges. I have the flexibility and skills necessary to handle challenging aspects of the business (laughing). I work better under pressure like for real, for real.
ST: What do you enjoy the most about being a boutique owner?
LL: I may have answered that in my 1st question, I know I'm kind of longwinded. But again, just the human interaction the connections with building relationships. But al